Nike's famous 'What The?' concept started with the Dunk Low SB 'What The Dunk,' which released as part of a marketing campaign for Nothing but the Truth, Nike SB's first skate film featuring Nike SB team riders. The unique look pulls elements from 31 different Dunks, all of which were available to the public except for the neon green lining of the left shoe, which was included on the extremely limited 'eBay Dunk.' In order to accomodate such a variety of design elements, neither shoe shares anything other than their performance features.